Soft Appraisal
Your OWN online home evaluation system
Unparallel Accuracy!
Give your sellers the highest-valued seller resource of 2023
What is a Soft Appraisal?
A Soft Appraisal is not just a CMA – It’s an extremely accurate depiction of a home’s value based on upgrades relative to the home details (beds, baths, sqft) and location.
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A comprehensive depiction of what the home could be worth
with potential future upgrades.
Why do I need this?
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How is this better than the Big Z & Big R?
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What comps are used in the algorithm to determine value?
Currently our system is crunching every single home that has sold in the area, comparing quality vs sales price to the subject home.
Why don't you display the individual comps used?
We use every single recent sale in the area, creating a very large list of comps – too many to display in the tool. We may open up this feature in the future by displaying a more narrow range of comps.
Is this more accurate than my CMA?
Obviously nothing is more accurate than a real estate agent’s CMA… other than, of course, the homeowner’s opinion =)
Few top agents know how to accurately price a home. Many don’t. If the user is truthful about the quality of their home while using the tool, the accuracy will be greater than 95% of agents CMAs.
It's not finding my address.
Currently we only support King and Snohomish County, make sure when you input the address you select the address from the google search bar. We have about 99% of homes in our system. If yours is in one of these counties and is still not found, let us know!
Finally, an evaluation tool you can send potential sellers to without them being solicited by other agents.

Control Your Leads
Forced Registration
More leads, lower quality. Many agents use this type of system to capture client info.
Force the input of contact information before a user is able to use your evaluation system. Potential users must enter a phone number to continue once they enter the address.
Free Use
Less leads, high quality. Agents use this to get higher quality, warm leads.
Allow your users to use the evaluation system without entering contact info. Potential sellers are able to freely use the tool and contact you via the contact form on the site if they have questions regarding potentially selling.
Beta Signup Countdown
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Add me to the Waitlist!
We will expand to new areas based on the popularity of requests.
What location would you like to see next?
We will notify you when we have expanded there.
*If you are added within the Beta Countdown timeframe, you will be grandfathered into the Beta group offer
Something For Everyone!
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